In the race to ship faster, friction is everywhere. It’s the “sand in the gears” of a broken deployment, the cognitive load of a complex architecture, and the organizational resistance to change. But friction isn’t always the enemy—it’s also the traction that keeps us on the road and the guardrails that prevent a crash.
At ShipItCon 2026, we’re moving beyond the “move fast and break things” mantra. We’re diving deep into the mechanics of software delivery to understand when to smooth the path and when to embrace the resistance. Join us as we explore the balance between developer flow and operational safety, optimizing everything from Team Topologies to Observability.
Let’s find the spark in the friction.
Best of Luck,
Team ShipItCon
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